Privacy Policy

1. Overview

This Privacy Policy explains how ReroofGen collects, uses, shares, and protects information when you visit our website, create an account, use our hosted application, or interact with public signup, billing, onboarding, map, property intelligence, CRM, canvassing, route, enrichment, weather, storm, outreach, or related services. ReroofGen is designed for roofing sales teams and may process business contact information, user account information, organization information, property information, public record information, CRM activity, route activity, billing information, and service usage data.

2. Information We Collect

Account and User Information. Names, email addresses, phone numbers, login identifiers, organization names, team roles, permissions, authentication metadata, onboarding information, and user preferences.

Organization and Billing Information. Company name, billing contact, plan selection, subscription status, entitlement information, payment status, tax related information, invoices, usage records, and billing metadata. Payment card details may be processed by third party payment processors and may not be stored directly by ReroofGen.

Platform Usage Information. Pages viewed, features used, searches performed, properties selected, maps viewed, routes created, CRM actions, exports, onboarding steps, errors, performance data, device information, browser information, IP address, approximate location, timestamps, logs, and diagnostic data.

Customer Data. Data you or your authorized users submit, upload, create, import, or manage in ReroofGen, including lead lists, saved lists, CRM records, notes, canvassing records, route plans, outreach records, user assignments, team data, and related business information.

Property, Permit, Roof, Weather, Mortgage, and Enrichment Data. Property information, ownership signals, situs and mailing address information, permit records, roof related permit events, roof summaries, roof measurements, mortgage or financial enrichment signals, weather and storm data, lead scoring signals, and related data compiled by ReroofGen from public records, together with data from third party providers, customer activity, and internal processing.

Mobile App Data. If you use the ReroofGen mobile app, we collect the following, and only after you grant the related permission on your device. Precise location: your device GPS location, used in the foreground while you use the map or canvassing features, to show where you are and record field activity. The app does not collect location in the background. Camera and photos: only the photos you choose to take or attach, such as photos added to a property or lead record. Push notifications: a device token that lets us send you app notifications. You can turn notifications off at any time in your device settings. Crash and diagnostic data: we use Sentry to collect error reports, performance data, and a sample of session replays. Session replays mask all text and all form inputs and block images and media, so the content you view or type is not captured. This data is collected to run the app, is encrypted in transit, and is never sold. We do not share it with third parties, other than service providers such as Sentry that process it on our behalf. You can delete your account and its data in the app or on the Delete Your Account page at reroofgen.com, linked at the bottom of every page.

Communications. If you contact us, request a demo, submit a form, engage with support, or interact with sales or onboarding, we may collect your message content and contact details.

3. How We Use Information

We may use information to:

• Provide, operate, maintain, and improve ReroofGen.
• Authenticate users and manage accounts, organizations, teams, permissions, trials, entitlements, subscriptions, and billing.
• Display property, roof, permit, weather, storm, mortgage, scoring, CRM, canvassing, route, and enrichment workflows.
• Process searches, map interactions, property detail requests, exports, saved lists, and workflow actions.
• Support onboarding, customer service, troubleshooting, security, monitoring, analytics, and product improvement.
• Send transactional, administrative, billing, security, onboarding, support, and service related communications.
• Detect, prevent, investigate, or respond to fraud, abuse, security incidents, policy violations, and legal obligations.
• Enforce contracts, protect rights, and comply with applicable law.
• Create aggregated, anonymized, or deidentified analytics, scores, benchmarks, and product insights.
• Develop, license, distribute, and sell aggregated and deidentified data products and market analytics to third parties, in a form that does not identify you or any individual consumer.
• Enable organization owners and administrators to manage, monitor, review, and use activity and data generated by their authorized users within their organization account.

4. How We Share Information

We may share information with:

Service Providers. Vendors that support hosting, infrastructure, authentication, billing, email, text messaging, direct mail, data providers, artificial intelligence, analytics, monitoring, error tracking, customer support, security, storage, and other business operations.

AI Model Providers. When you use reply drafting features, the content of the homeowner or prospect message you are replying to, the related property address, and your company and representative name are sent to a third party AI model provider to generate a suggested reply. That provider acts as our service provider, uses the content only to produce the draft, and is contractually prohibited from using it to train its models. You review and control every draft before anything is sent.

Calendar Integrations. If you connect a Google Calendar or Microsoft 365 calendar, ReroofGen accesses only the calendar data needed to read, create, update, and remove the appointments you manage through the platform, and you can disconnect the integration at any time. ReroofGen's use and transfer of information received from Google APIs to any other app adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use calendar data for advertising, do not sell it, and do not allow humans to read it except with your consent, for security or abuse investigation, to comply with law, or in aggregated and deidentified form.

Organization Administrators. If your account belongs to an organization, the organization's account owner and administrators may access, monitor, review, retain, export, and use your account and profile information, activity, notes, messages and communications, route and field activity, location and timestamp data, permissions, billing status, team configuration, and other organization level data generated within the organization account. Activity within an organization account is controlled by the organization, and ReroofGen processes that data on the organization's behalf and under its direction.

Recipients of Deidentified and Aggregated Data Products. We may license, distribute, or sell aggregated and deidentified data, scores, benchmarks, and market analytics to third parties. These data products are prepared so they do not identify, and are not reasonably linkable to, you or any individual consumer or household, and recipients are restricted from attempting to reidentify them.

Data and Integration Providers. We may exchange information with third party providers to supplement property and permit data and to deliver mapping, weather, storm, mortgage, enrichment, measurement, communication, or workflow features.

Legal, Safety, and Compliance. We may disclose information when we believe disclosure is required by law, subpoena, court order, legal process, or government request, or to protect rights, safety, users, providers, homeowners, the public, or ReroofGen.

Business Transfers. If ReroofGen is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction.

5. Public Records and Property Data

Property, permit, ownership, and roof information is primarily compiled by ReroofGen from public records and government sources, such as county property records and permit records. Some mortgage, weather, storm, and related information may come from third party providers, customer activity, or derived processing. Public record and third party data may be incomplete, outdated, or inaccurate. ReroofGen uses this information to support roofing sales intelligence and workflow functionality, not to provide legal, financial, insurance, title, credit, engineering, or government determinations. If you are a property owner or resident who is not a ReroofGen user, the information we hold about your property comes from these sources, and any email, text message, or mail you receive through the platform is sent by the roofing company named in the message, not by ReroofGen. You can stop further email from that company through the platform by using the unsubscribe link in the message, and further text messages by replying STOP; we record the opt out immediately and it stays in effect. You may also email privacy@reroofgen.com to ask what information we hold about your property, to request correction or deletion where the law provides that right, or to opt out of platform outreach from all companies that use ReroofGen.

6. Cookies and Similar Technologies

We may use cookies, local storage, pixels, analytics tools, logging tools, and similar technologies to keep users signed in, remember preferences, improve performance, understand usage, secure the platform, diagnose errors, and support marketing or product analytics. You may be able to manage cookies through your browser settings; some features may not work properly if cookies are disabled.

7. Analytics, Monitoring, and Security Tools

We may use analytics, error tracking, performance monitoring, logging, and security tools to understand platform usage, detect issues, measure reliability, improve the product, and protect the service. These tools may collect device, browser, session, performance, error, IP address, page, and interaction information.

8. Data Retention

We retain information for as long as necessary to provide the services, operate the platform, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain security, support backups, and improve the platform. Retention periods may vary based on account status, billing status, organization settings, legal requirements, data type, and operational needs.

9. Data Security

We use reasonable technical, organizational, and administrative safeguards designed to protect information. However, no method of transmission or storage is completely secure. You are responsible for protecting your credentials, devices, exports, downloaded data, and user permissions.

10. Your Choices and Rights

Depending on your location and applicable law, you may have rights to access, correct, delete, export, restrict, or object to certain processing of your personal information. You may also be able to update account information in the platform or contact us for assistance. To delete your ReroofGen account and see what is removed and what is kept, open the Delete Your Account page linked at the bottom of every page on reroofgen.com. We may need to verify your identity before fulfilling certain requests. Some information may be retained where required or permitted by law, including for security, billing, legal, fraud prevention, backup, or legitimate business purposes.

11. Marketing Communications

You may receive marketing communications if you request information, sign up, attend a demo, or otherwise engage with ReroofGen. You may opt out of marketing emails at any time using the unsubscribe link in the email, the one click unsubscribe option your mail provider shows, or by contacting us; opt outs take effect immediately and in every case within ten business days. Even if you opt out of marketing, we may still send transactional, security, billing, account, and service related messages.

12. SMS and Text Messaging

If you provide your phone number to ReroofGen, by calling or texting our business line, booking a demo, or opting in on reroofgen.com, you consent to receive SMS text messages from ReroofGen. These may include responses to missed calls, replies to messages you send us, appointment and demo scheduling links, and customer care follow ups. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and reply HELP for help. Mobile information (including phone numbers) will not be sold or shared with third parties or affiliates for promotional or marketing purposes. No mobile information will be sold or shared with third parties for promotional or marketing purposes. Mobile information will not be shared with third parties for marketing purposes. Mobile information will not be shared with third parties for promotional purposes. Text messaging originator opt in data and consent will not be shared with any third parties. We use mobile information only to deliver and support the messaging described above; sharing is limited to the messaging providers that transmit these texts on our behalf.

13. Children’s Privacy

ReroofGen is intended for business users and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

14. International Users

ReroofGen is operated from the United States. If you access the platform from outside the United States, your information may be processed in the United States or other locations where our providers operate.

15. State Privacy Notices

Residents of certain states may have additional privacy rights under applicable law, which may include rights to know, access, correct, delete, port, or opt out of certain uses of personal information. To submit a privacy request, email privacy@reroofgen.com or use the contact form at reroofgen.com. ReroofGen sells and licenses aggregated and deidentified data products and market analytics; because that data is deidentified and/or aggregated and is not reasonably linkable to a particular consumer, it is not “personal information” under applicable state privacy laws. ReroofGen does not sell or share your personal information, or that of individual consumers, in identified form for the purposes of cross context behavioral advertising. If future practices constitute a “sale,” “share,” or targeted advertising of personal information under applicable law, ReroofGen will update this notice and provide the required “Do Not Sell or Share My Personal Information” notice and opt out mechanism before doing so. ReroofGen does not knowingly sell or share the personal information of consumers under 16 years of age.

16. Third Party Links and Services

The platform may contain links to third party websites, integrations, or services. ReroofGen is not responsible for the privacy practices of third parties. Review their policies before using those services.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If changes are material, we may notify you through the website, application, email, or other reasonable means. Continued use after the effective date means the updated policy applies.

18. Contact

Privacy requests may be sent to privacy@reroofgen.com, and general questions to hello@reroofgen.com or through the contact form at reroofgen.com. ReroofGen, Inc. is a Delaware corporation based in Jupiter, Florida.