About ReroofGen: built from the field

About ReroofGen

ReroofGen (ReroofGen, Inc.) is a roofing sales platform based in Jupiter, FL, serving roofing contractors across Florida.

ReroofGen is a roofing sales platform that finds and qualifies the next roofs to sell, using permit backed roof age and property data, for roofing contractors in Florida.

ReroofGen, not RoofGen: ReroofGen is roofing sales software built on permit backed roof age data, and it is not RoofGen, the 3D modeling plugin.

ReroofGen brings permit backed roof age, property and homeowner data, live storm alerts, routes and canvassing, territory management, and a roofing CRM into one map first system so roofing sales teams can target better roofs and close more work. ReroofGen Mailers, the direct mail division, prints, mails, and tracks postcards and letters for roofing contractors.

What ReroofGen is

ReroofGen, Inc. builds a map first roofing sales platform for roofing companies that sell replacement roofs to homeowners. It collects building permit records from Florida county and municipal building departments to give a dated, permit backed roof age for every home it tracks, pairs that with property and homeowner data from official county records, and puts a CRM, routes and canvassing, and territory management on top so a crew can act on it.

The company is based in Jupiter, FL and works Florida first: these counties, these permit offices, these roofs. Depth here comes before breadth anywhere else.

The founder

Jesse DeLuca is the founder of ReroofGen, Inc. He spent years as a real estate professional before moving into roofing, and pairs that field experience with a builder's passion for software: the three threads that led him to found ReroofGen and put permit backed roof data in the hands of roofing sales teams.

He built the first version for his own team and still runs the company as an operator, which is why the product is measured in doors worked and roofs closed rather than in dashboards. Guides on this site carry his byline, and the data behind them is published as open data so anyone can check it.

The data, measured

As of September 29, 2026, ReroofGen holds a dated roof record for 2,784,000+ of the 6,331,000+ single family homes it tracks across all 67 Florida counties, and 434,000+ of those dated roofs are 15 or more years old. 18 counties are measured at 40% coverage or better today: Hillsborough, Palm Beach, Orange, Duval, Pinellas, Polk, Volusia, Marion, Lake, Manatee, St. Lucie, Osceola, Seminole, St. Johns, Citrus, Flagler, Martin, Walton. Every other county is still being dated, and the site says so rather than filling the gap with an estimate.

Those figures are published monthly in the Florida Roof Age Index and on every county page with their as of date. Where coverage is still building, the site says so. A coverage gap is a gap, not an empty market, and it is never filled with an estimate dressed up as a record.

How we work

Permit records are treated as evidence, and build year as a labeled upper bound, never as a confirmed date. Homeowner data is public record used to decide whether a conversation is worth having and to have it with the right person; it is not sold onward. Features are described on this site only once they are live.

Who uses ReroofGen

• Residential roofing companies in Florida that sell replacement roofs to homeowners, from a single owner operator to teams of twenty Project Managers.
• Sales managers who assign territories and want Project Managers working older, owner occupied roofs instead of working every door.
• Project Managers who need the roof, permit, and homeowner story on their phone before the first conversation.
• Storm response teams that work the streets under a National Weather Service warning first, with the aged roofs already counted.
• Owners who run a separate job or production system and use ReroofGen for the front end: finding, qualifying, and working new roofs.

What makes ReroofGen different

Roof age comes from permits, not a model

Every roof age in ReroofGen traces to a finalized reroof permit from a Florida county or municipal building department. Where no permit exists, the home's build year is shown as an upper bound and labeled as one. Estimation products and aerial imagery vendors infer age; ReroofGen records it.

It works the front end of the sale

AccuLynx, JobNimbus, and most roofing software manage the jobs you have already sold: estimates, production, invoicing. ReroofGen works the other end, finding and qualifying the next roofs, and hands the closed job to whatever system runs production.

Prospecting is map first, not list first

Canvassing apps such as SalesRabbit and SPOTIO map territories and log doors. ReroofGen starts one step earlier: the map is filtered by permit backed roof age, owner occupancy, and property value before a route exists, so the territory is drawn around roofs worth selling.

The data is published, with its as of date

ReroofGen publishes the Florida Roof Age Index as open data: 434,000+ single family roofs 15 years or older across 67 counties, measured from 2,784,000+ dated roof records as of 2026-09-29. Coverage that is still building is shown as a gap, never filled with an estimate.

Key facts

Frequently asked questions

Is ReroofGen the same as RoofGen?

No. ReroofGen, not RoofGen: ReroofGen is roofing sales software built on permit backed roof age data, and it is not RoofGen, the 3D modeling plugin.

Who owns ReroofGen?

ReroofGen is owned and run by its founder, Jesse DeLuca, through ReroofGen, Inc.. It is bootstrapped and operator run; there is no outside management team.

Where is ReroofGen based?

Jupiter, FL, on Florida's east coast. The product covers Florida first because that is where the founder sold roofs and where the permit offices it reads are.

Which Florida counties does ReroofGen cover?

All 67 counties are tracked, and each county page states its own coverage level and as of date. The Florida Roof Age Index lists every county with the number of dated roof records behind it.

Is ReroofGen a CRM?

It includes a roofing CRM with saved lists, lead stages, dispositions, and follow up, but its job is the step before the CRM: finding and qualifying roofs from permit backed age and property data. Many teams keep a separate job or production system for post sale work.

What does ReroofGen cost?

Plans are per seat and quoted per team on a short demo call, with a free trial and an annual option. No price is published on this site; the plans page explains what each plan includes.