ReroofGen Product

One platform, end to end

Roof Age Data

ReroofGen brings available permit history, roof records, and property context into one view so your team can prioritize homes with real replacement potential.

Property Context

Key property facts on every home, so Project Managers can qualify before they reach out.

Homeowner Data

ReroofGen helps teams separate better fit homeowner opportunities from low priority properties by combining ownership, occupancy, mailing, mortgage, and property signals where available.

Storm Alerts

ReroofGen watches the National Weather Service feed around the clock and draws every severe thunderstorm and tornado warning onto the same map you prospect from, with hail size, wind speed, and the number of 10+ year old roofs inside the footprint. Your team knows where the damage likely is while the storm is still moving.

Routes and Canvassing

Pick the homes, and ReroofGen builds the walking route for you: one side of the street at a time in house number order, crossing once at the end of the block. Deploy it to a Project Manager, who works it from a phone with roof age and property context on every stop.

Territory Management & Activity Tracking

ReroofGen helps sales managers organize territories, monitor Project Manager activity, and understand which neighborhoods have been worked, skipped, or still need follow up.

CRM

ReroofGen keeps roofing leads, saved lists, follow up activity, assignments, and opportunity status connected to the property intelligence your team used to find them.

Direct Mail Automation

ReroofGen Mailers turns the roofs you already qualified into postcards and letters in the mailbox. Build the list from roof age, permit history, square footage, and owner occupancy, pick a ready template or your own artwork, and we print, mail, and track every piece, with no mail house and no minimums.

The platform, end to end

ReroofGen is a map first roofing sales platform. It exists to answer one question for a roofing company before anyone spends a day in the field: which roofs in this market are actually worth working? The answer is built from public records, not guesses: building permits that date the last reroof, property appraiser records that describe the home, and ownership records that say who lives there.

From that map, a manager builds a list, the list becomes territories and assignments, and Project Managers work the doors with the full record in hand. What happens in the field writes back to the same record, so the office and the field are always reading one history.

What is live today

Permit backed roof age, property and homeowner data, live storm alerts, routes and canvassing, territory management, the roofing CRM, and direct mail through ReroofGen Mailers are live in the product today.

• Roof age from finalized reroof permits, with build year as a labeled upper bound where no permit exists
• Property context and homeowner data from official county records
• Live National Weather Service storm alerts on the map, with the 10+ year old roofs under each warning counted
• Canvassing routes that build themselves, worked from a phone with every door logged to the lead
• Territories with Project Manager activity and coverage by doors touched
• A CRM that keeps leads, lists, notes, and follow ups on the property record
• Direct mail through ReroofGen Mailers: targeted postcards and letters, printed, mailed, and tracked

Measured, county by county

As of September 29, 2026, ReroofGen holds a dated roof record for 2,784,000+ of the 6,331,000+ single family homes it tracks across all 67 Florida counties, and 434,000+ of those dated roofs are 15 or more years old.

18 counties are measured at 40% coverage or better today: Hillsborough, Palm Beach, Orange, Duval, Pinellas, Polk, Volusia, Marion, Lake, Manatee, St. Lucie, Osceola, Seminole, St. Johns, Citrus, Flagler, Martin, Walton. Every other county is still being dated, and the site says so rather than filling the gap with an estimate.

Who it is for

Roofing companies that sell replacement roofs to homeowners and want their crews at the right doors. Solo operators use it to stop guessing which streets to work. Teams use it to run territories, track Project Managers, and keep follow up from dropping. Both start the same way: a free trial on your own market, then a walkthrough with the team if you want one.