Storm Alerts for Roofing Sales

ReroofGen watches the National Weather Service feed around the clock and draws every severe thunderstorm and tornado warning onto the same map you prospect from, with hail size, wind speed, and the number of 10+ year old roofs inside the footprint. Your team knows where the damage likely is while the storm is still moving.

• Live NWS warnings appear on your map within minutes of release, with hail size and wind speed on every badge
• See how many 10+ year old roofs sit under each storm footprint before anyone else has the list
• Storm alert emails when hail reaches 0.75 inches or wind reaches 55 mph in the counties you work, plus in app notifications for every qualifying warning
• Jump from a storm straight into prospecting with the warned area already framed on your map

Be first to the storm

When a severe storm crosses a neighborhood, the roofing company that reaches the affected streets first has the conversation before anyone else does. Storm alerts put the National Weather Service warning on the same map your team prospects from, the minute it is issued, so the decision about where to send people is made from live data rather than from a radar screenshot someone forwarded an hour later.

ReroofGen reads the National Weather Service alert feed continuously, around the clock. Every severe thunderstorm warning and tornado warning that qualifies is drawn onto the map as the warned polygon the forecast office published, with the hail size and wind speed the warning carried and how long ago it was released. Warnings from the last 48 hours stack above the weather button, so a storm that passed overnight is still visible in the morning.

What a storm alert shows

Select a storm and the map flies to its footprint. The storm card reads the warning the way a roofer needs it read: the hail size, whether it was confirmed on the ground or radar indicated, the wind speed, the counties inside the polygon, the forecast office that issued it, and when it expires.

The number that matters most is the count of aging roofs under the warning. ReroofGen counts every home inside the footprint whose roof is 10 years old or older, using the same permit backed roof age the rest of the platform runs on, and shows the count on the card. A storm over a subdivision built in 2004 and a storm over one reroofed after the last hurricane look identical on television. On the map, one of them carries thousands of aging roofs and the other carries a handful.

• The warned polygon exactly as the National Weather Service published it
• Hail size, with confirmed and radar indicated shown differently
• Wind speed, the counties covered, and the issuing forecast office
• How many 10+ year old roofs sit inside the footprint
• One click from the storm card into prospecting with the area already framed

From warning to work

A storm alert is only useful if it turns into work. From the storm card, one click opens the warned area in prospecting with the polygon framed on the map, so the usual filters apply immediately: roof age, owner occupancy, mortgage, roof type, home value. Narrow the footprint to the homes that fit your ideal customer, save the result as a list, and it flows into the same routes, canvassing assignments, and CRM records the rest of the team already uses.

The workflow is deliberately the same one your reps use on a clear day. Nothing new to learn under time pressure. The storm just decides where the list comes from.

Alerts for the counties you actually work

Every account picks the counties it wants to watch, starting with the territory chosen during setup. When a warning in those counties carries hail of 0.75 inches or more, confirmed or radar indicated, or wind of 55 mph or more, ReroofGen emails your team a storm alert with the hail, the wind, the counties covered, and the count of 10+ year old roofs under the footprint, with one click into the warned area. In the app, your team is notified for every qualifying storm, including the lighter radar indicated warnings that make up most of the Florida feed. Change counties, change channels, or switch alerts off any time in Settings.

ReroofGen treats a warning as what it is: a forecast office saying damaging weather is likely in an area, not a damage report. The alert tells your team where to look first. The permit backed roof age, the homeowner record, and the conversation at the door still decide whether there is a job.

Where the data comes from

Storm alerts are sourced from the National Weather Service public alert feed, the same warnings that reach phones and broadcast stations. ReroofGen checks the feed every minute, removes duplicates and updates to the same warning, classifies each one by hail and wind thresholds, and keeps a record of when it was seen so the age on every badge is honest. The aging roof count is computed from the same county permit records that power roof age everywhere else on the platform, and is shown only when the count is available, never as a zero when it is not.