ReroofGen Platform Features

Platform features

Roof Age Data for Roofing Sales

Find older roofs before you go. Permit backed roof age, roof type, and replacement signals so roofing teams target homes with real reroof potential.

Property Data for Roofing Teams

Qualify a home before the first conversation: situs and mailing address, property type, square footage, home value, and context tied to every lead.

Homeowner & Owner Occupancy Data

Know who owns the home: owner names, owner occupancy signals, length of residence, purchase history, and mortgage context for the right conversations.

Storm Alerts for Roofing Sales

Be first to the storm. Live National Weather Service warnings on your prospecting map with hail, wind, and the aging roofs under each storm counted.

Route Planning & Canvassing

Routes that build themselves under hard street rules from your roof age and CRM lists. Live now, so PMs walk less and work more doors.

Territory Management & Activity Tracking

Know who is working where and which areas still need coverage. Assign PMs, track worked and untouched areas, and cut overlap across canvassing teams.

Roofing CRM

Manage every roof opportunity from list to follow up. A roofing CRM that ties property, roof age, homeowner data, and saved lists together.

Direct Mail Automation

Automate postcard and letter follow up. Campaigns built from roof age, homeowner data, and CRM status that stay relevant after the first touch.

How the pieces fit together

ReroofGen is one system with one map at the center. Permit backed roof age and property data decide which homes are worth a conversation. Homeowner data decides who to have it with. The CRM keeps the working state of every lead. Live storm alerts put National Weather Service warnings on the same map with the aging roofs under each one counted, and territory management shows a manager who is working where. Direct mail, run by ReroofGen Mailers, reads those same records to put postcards and letters in front of the right owners. Routes and canvassing is live too: it turns a list into a day in the field, builds each route on its own under hard street rules, and writes every door outcome back to those same records.

Because every feature reads the same property record, work done in one place shows up everywhere else. A filter on the map becomes a list, the list lands in the CRM and the territory view, and the stats board counts the doors that were touched.

Built on measured coverage

As of September 29, 2026, ReroofGen holds a dated roof record for 2,784,000+ of the 6,331,000+ single family homes it tracks across all 67 Florida counties, and 434,000+ of those dated roofs are 15 or more years old.

18 counties are measured at 40% coverage or better today: Hillsborough, Palm Beach, Orange, Duval, Pinellas, Polk, Volusia, Marion, Lake, Manatee, St. Lucie, Osceola, Seminole, St. Johns, Citrus, Flagler, Martin, Walton. Every other county is still being dated, and the site says so rather than filling the gap with an estimate.

Where to start

Most teams start with Roof Age Data, because it changes the list before anything else changes. From there, property and homeowner data sharpen the filter, and the CRM and territories carry it into the field. Each feature page below explains what the feature does, where its data comes from, and how a crew uses it on a normal Tuesday.