ReroofGen Mailers

Targeted Campaigns: Aim every piece at the roofs with the highest projected return

Mail only the homes most likely to need a roof, picked from permit backed roof age and property records.

A postcard costs the same whether it lands on a new roof or an old one. The return is decided by the list. Every Mailers list starts from permit backed roof age, so homes with a recent reroof permit fall out before anything prints.

Square footage lets you aim at the biggest roofs as well as the oldest, since a bigger roof is a bigger job. Owner occupancy keeps the piece with the person who signs the contract. Storm alerts let you reach the homes you watch when hail or high wind hits.

• Roof age from finalized reroof permits
• Permit history: homes with no recent reroof permit
• Square footage, to reach the biggest roofs first
• Owner occupancy, to mail the decision maker
• Storm alerts on the homes you watch
• Lists built on the same map your team already uses

CRM Triggered Mail: Your CRM lets us know where you are working

Your CRM knows where your crew is working, so standing campaigns can follow the work without anyone sending a thing.

ReroofGen already holds your leads, their status, and the outcome at every door your team logs. Mailers reads that same record. Set a standing campaign once and a postcard goes out when a lead reaches a status you choose, when a door outcome is Not home, or when a storm alert covers homes on a list you watch.

Working a street after a job? Build a list of the homes around it on the map and send the whole block in one send, so the neighbors hear from the roofer they just watched work.

• Lead status trigger: mail when a lead reaches the status you choose
• Not home follow up: mail when a door outcome is Not home
• Storm alert trigger: mail homes you watch when hail or high wind hits
• One time sends to any list you build on the map
• A monthly spend cap on every standing campaign

Full Service Division: A mail department you do not have to hire

Design, print, postage, tracking, and returns handled by a team that does nothing but roofing mail.

ReroofGen Mailers runs as its own division with its own support team. Start from one of 16 ready templates for retail and storm work, or send us your artwork and we will set it up on your brand. We help with the list, the design, and the schedule before anything prints.

Every piece is printed and mailed USPS First Class, then tracked from send to delivery. Pieces can carry a booking QR code unique to that piece, every send is checked against your Do Not Mail list, and returned mail is reported back on the campaign.

• 16 ready templates, retail and storm
• Design help and your brand on every piece
• Printing and postage handled
• Tracking from send to delivery
• Booking QR codes unique to each piece
• Returns reported and a Do Not Mail list honored
• A dedicated support team for your campaigns

How ReroofGen Mailers targets a campaign

• Roof age: Dated from finalized reroof permits, with build year as a labeled upper bound where no permit exists.
• Permit history: Homes with no recent reroof permit on file, so a new roof never gets a card.
• Square footage: Reach the biggest roofs first. A bigger roof is a bigger job.
• Owner occupancy: Mail the owner who lives there and makes the call, not an empty rental.
• Storm alerts: National Weather Service warnings with hail or high wind over homes you watch.

Why targeting decides the return on a mail campaign

The cost of a postcard is fixed. The return is not: it depends almost entirely on whose mailbox the card lands in. A card sent to a home that was reroofed three years ago cannot produce a job, no matter how good the design is. A card sent to an owner occupied home with an original roof, no reroof permit on file, and a large footprint is aimed at the job a roofer actually wants.

ReroofGen Mailers is built on that idea. Every list starts from permit backed roof age, so the homes with a recent reroof permit drop out before a single piece is printed. Square footage lets a team aim at the biggest roofs first, since a bigger roof is a bigger job. Owner occupancy keeps the mail with the person who makes the decision. The projected return of a campaign is the outcome of that targeting, not a promise about response.

How the division works with your team

Mailers is run as its own division with its own support. A team can start with one of the ready templates or send its own artwork, and the division helps with the design, the list, and the schedule. Printing, postage, and tracking are handled for you, and returned mail is reported back on the campaign so the next send is cleaner than the last.

Because the CRM already knows where the crew is working, standing campaigns can follow that work: a follow up when a lead reaches a status, a card when a door outcome is Not home, a send when a storm alert covers homes you watch. The office sets it once and the mail keeps pace with the field.

• Lists built from roof age, permit history, square footage, and owner occupancy
• Ready templates or your own artwork, branded to your company
• Printing, postage, tracking, and returns handled by the division
• Booking QR codes unique to each piece
• Bulk programs quoted for teams mailing at high volume

Where it runs

Mail goes anywhere in the United States that the post office delivers. The roof age targeting is deepest where permit coverage is measured, which today is Florida, county by county. The map on this page features a county only once a roof age is known for at least half its homes, and names the cities inside it with the most roofs past 15 years.

ReroofGen Mailers questions

Is direct mail worth it for roofers?

Direct mail posts some of the highest returns of any paid channel in the ANA Response Rate Report, and a reroof is a high ticket job, so a few booked inspections can pay for a whole campaign. The return depends on the list, which is why Mailers only mails the roofs most likely to need one.

How does Mailers work with my other marketing?

Mail lifts the channels you already run. A card before a door knock warms the door, mail around a job pairs with your yard sign, and homeowners who get a card search for you and see your ads.

What is ReroofGen Mailers?

ReroofGen Mailers is the direct mail division of ReroofGen. It prints and mails targeted postcards and letters for roofing contractors and handles design, printing, postage, tracking, and returns with its own team.

How does the targeting work?

Every list starts from permit backed roof age, so homes with a recent reroof permit drop out. You narrow the rest by roof age, square footage, owner occupancy, and storm alerts on homes you watch.

Where does Mailers have roof data?

Mail goes anywhere in the United States. The roof age targeting is deepest in Florida, and this page features a county only once a roof age is known for at least half its homes.

How does the CRM trigger mail?

A standing campaign can mail when a lead reaches a status you choose, when a door outcome is Not home, or when a storm alert covers homes on a list you watch. Each standing campaign carries a monthly spend cap.

What formats can I send?

6 by 9 postcards and letters in black and white or color, all mailed USPS First Class. Start from one of 16 ready templates or use your own artwork.

How long does delivery take?

Every piece mails USPS First Class, and the published order to delivery window is 3 to 6 business days. Each piece is tracked from send to delivery, and returned mail is reported back.

Do you handle bulk orders?

Yes. Teams mailing 100,000 pieces or more can request bulk pricing with the form on this page, and the Mailers team comes back with a quote for your volume, formats, and markets.

What support do I get?

Mailers has its own team. We help with the list, the design, and the schedule before anything prints, and stay with the campaign after it mails.

Bulk orders

Mailing 100,000 pieces or more? Request bulk pricing and the Mailers team will quote your volume, formats, and markets.