Direct Mail Automation

ReroofGen Mailers prints, mails, and tracks postcards and letters to a saved list of qualified roofing prospects, built from roof age, permit history, and owner occupancy, with no mail house and no minimums.

ReroofGen Mailers turns the roofs you already qualified into postcards and letters in the mailbox. Build the list from roof age, permit history, square footage, and owner occupancy, pick a ready template or your own artwork, and we print, mail, and track every piece, with no mail house and no minimums.

• Build mailing lists from qualified roof, property, and homeowner signals
• Trigger postcard and letter follow up off lead status and storm alerts
• Keep every piece tied to the property context that made the lead worth pursuing
• Pay per piece from a prepaid balance, with no mail house and no minimums

Direct mail is live as ReroofGen Mailers

Direct mail automation is live. It runs as ReroofGen Mailers, a full service direct mail division inside the platform: the list comes from the same roof and homeowner filters as the map, and we print, mail, and track every piece. The full walkthrough, formats, and bulk order form live on the ReroofGen Mailers page.

What it does

The list a manager already built from roof age and homeowner data receives a postcard or a letter without a mail house, a spreadsheet export, or a minimum order. A lead reaches a status you choose, and the home gets a card. A storm alert lands on homes you watch, and the owners hear from you first.

• Mailing lists built from the same roof, property, and homeowner filters as the map
• Postcards and letters that print and mail from a saved list
• Standing campaigns on lead status and storm alerts
• Every piece tied back to the property record that made the lead worth pursuing

What a campaign looks like

A manager filters the map to owner occupied homes with an original roof and no reroof permit on file, sorts by square footage so the biggest roofs lead, and saves the list. In the Mailers workspace the list becomes a send: pick one of the 16 ready templates or upload your own artwork, add a booking QR code unique to each piece, choose a date, and approve it.

From there the division handles the rest. Every piece is printed and mailed USPS, postcards First Class and letters Standard Class, checked against your Do Not Mail list, and tracked from send to delivery, and returned mail is reported back on the campaign. Standing campaigns run the same way on a trigger instead of a date, each with a monthly spend cap, so the mail keeps pace with the field without anyone pressing send.

How it fits the rest of the platform

Mail is a follow up channel, not a replacement for the door. Permit backed roof age, homeowner data, live storm alerts, the CRM, and territory management are what make a mail list worth sending, and direct mail reads those same records rather than running beside them.

Why mail belongs on the roof record

A postcard that goes to every address in a zip code is a coupon. A letter that goes to an owner whose roof the county shows was last permitted in 2004, after a Project Manager found nobody home twice, is a follow up. The second one is only possible when the mail piece can read the same property record the map and the CRM read. As of September 29, 2026, ReroofGen holds a dated roof record for 2,784,000+ of the 6,331,000+ single family homes it tracks across all 67 Florida counties, and 434,000+ of those dated roofs are 15 or more years old.